Look beyond the vehicle
Mobility research needs to consider an interconnected system: vehicles, infrastructure, software, energy, and user behavior. A product-level view can miss dependencies that influence adoption and commercial feasibility.
Understand the use case
Different customers have different requirements. A fleet operator may prioritize utilization and total cost, while a household may care more about convenience and charging access. Define the user and their context before comparing solutions.
Test the assumptions
Use primary interviews and secondary evidence to examine infrastructure availability, purchasing criteria, and alternative offerings. A good assessment makes uncertainty visible and identifies the next questions to validate.